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MAGROUND is THE leading image archive for exclusive and high quality landscapes, cityscapes and automotive backgrounds and HDR Domes.
Automotive Backplates are same as Automotive Backgrounds, the term Backplate is used more often in association with CGI and 3D. Backplates are 2D background images of landscapes suitable for any kind of advertising and specially for Automotive Backgrounds and CGI Backgrounds. They can be used with or without HDR Domes. If a HDR Dome was shot together with the Backplate, it can be used for an Automotive CGI motive. If a Backplate was shot without a HDR Dome it can still be used for an Automotive CGI with another HDR Dome that was produced for Backplates with similar environment and lighting conditions. All Backlplates can be used for CGI vehicles or as Automotive Backgrounds for traditionally photographed vehicles. The process of the production is simply slightly faster and easier with CGI Backplates and HDR Domes shot together.
Is a HDRI (high dynamic range image) or «rendering dome» used as a tool to import the reflective elements and lighting mood of the selected background to the CGI vehicle, object or prototype. HDR Dome can also be used as a «virtual environment» for an animation of 3D objects. HDR Domes can be used for different backgrounds that were shot without a matching HDR Dome. Both, HDR Dome and the background, should have similar lighting setting. An HDR dome shot by night will not work on the background shot at daylight. But an HDR shot under clear sky at daylight would work on nearly every Image captured in a similar setting. Our HDR Domes are of highest quality (between 10k and 15k) and can be used for both applications: as light map for CGI and as virtual environement. You can purchase HDR Domes separately and use a single HDR Dome for multiple background images. HDR Domes will make your 3D objects and prototypes look more real and natural.If you have any questions about HDR Domes, please feel free to contact us.
CGI - Computer Generated Imagery.
Basically the definition said it all. Any object can be generated digitally. CGI is used very often in automotive advertising. Landscapes / CGI Backplates are often used for CGI Backgrounds. The mixture of real backgrounds and CG vehicles intensifies the impression of reality. The used HDR Dome even more supports this effect applying reflections and lighting mood to the CG object. The advantages of CGI is that you can visualize your product and how it looks in the particular setting before producing the final campaign. You can «transport» your product virtually into any setting and get results, that would be in real life extremely time consuming, expensive or simply impossible. MAGROUND has many experienced partners in this field and we would be happy to consult you in case you have questions about CGI. With exclusive landscape imagery and perfectly executed 3D work you can be sure to get always a perfect result that will look really good and real.